Internet Advertising (PPC Advertising)

Internet advertising (PPC advertising or pay per click advertising) is an effective way to get the word out about your business or organization. It gives you the ability to reach a specific target group and a specific message- the true definition of target marketing! Internet advertising differs from traditional advertising in the fact that you can track impressions, frequency and click-thru rates.
To define those terms:

  • Impressions are the amount of people who have seen your ad, but have taken no action
  • Frequency is the amount of times people saw your ad;
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  • Click-thru rates can be defined by those who have not only seen your ad, but have taken action and clicked on your ad to get more information or to take advantage of your offer.
  • These are useful metrics in determining not only the success of a campaign, but to give indication when an ad needs to be altered. We can guide you through setting up PPC advertising online and the monitoring of these ads for optimum performance.

    Facebook Ads

    Facebook ads are an effective way to grow your page followers on your business page. You can target by geography, demographic information, interests specified on user’s profiles, education, current work and past work history, and users that might be following another business or page. Facebook advertising is not only targeted and effective, it’s reasonably priced. We can help you not only setup Facebook ads, but monitor their performance and make recommendations for increased performance.

    Google AdWords

    Google AdWords give you the ability to advertise on the #1 most trafficked site on the web- Google. You can make effective use of Google AdWords through the use of Keyword Research. Using your keyword research will help hone in on specific searches being conducted everyday to help drive the number of targeted click-thru’s. We can help you create an effective Google AdWords advertising campaign and make recommendations for increased performance.

    LinkedIn Advertising

    LinkedIn Advertising gives you the unique ability other social networks don’t- targeting the Business to Business & recruiting markets. LinkedIn Ads can be targeted by geography, demographic information, interests specified on user’s profiles, education, current work and past work history. We can help you not only setup LinkedIn ads, but monitor their performance and make recommendations for increased performance.

    Contact us today to learn more about Internet Advertising (PPC Advertising)!