Have You Ever Heard of Keyword Research?

When I say the term “keyword research” to people, I usually am met with a puzzled expression. Definitely part of my industry’s jargon, keyword research actually plays an important part in all of our online lives.


Google pays attention to your keywords. Most of us search Google every day.

Do I have your attention now?

Let’s define what a keyword is. What do I mean when I say “search query”? Think about when you go to Google Maps and type in “hairstylist, palm city”. Or when you are looking for a real estate agent.. do you type in “realtor st lucie west” or “real estate agent tradition”. All these search queries you type into Google are called keywords.

Keyword research is something that can be conducted to analyze the millions of search queries going on in Google every day. So why should you care about what people type into Google? Because if you can determine what the most popular keywords are, which keywords are the most competitive, in just what order people type in those keywords and what time of the year they search for a keyword, you can drive more traffic to your business. However, keyword research doesn’t apply to just businesses. Think about the benefits if you could use keyword research to drive more people to your soccer team for donations, social club for a fundraiser or non-profit for an educational seminar. If you happen to have an online presence (such as a website or landing page) for any of these things, you can use keyword research to help drive more traffic to your cause.

How do you conduct keyword research?

Google provides a free tool to allow you to conduct keyword research. However, there is a catch. You have to sign up for a Google AdWords account before you can use their tool. What is Google AdWords? It is the engine that drives their advertising. You don’t have to run a Google ad in order to use their free tool, but you do have to setup an advertising account. Simply visit google.com/adwords. Once you setup an advertising account, you can access their Keyword Planner tool. This Keyword Planner tool will give you all the information you desire about a keyword, such as how much traffic it gets on a monthly basis in the United States, how much competition it has from other advertisers and what time of the year the keyword is most popular.

So why is keyword research important to you?

Keyword research can make all of our lives simpler. Since you know Google is tracking your search behavior, you can use this free tool to make your searching more productive. By knowing which keywords get the highest traffic, you can be more efficient in finding what you are looking for. And, if you are studying for a paper, trying to drive more traffic to your cause or business or just trying to get awareness for a petition, it can be very helpful as well.

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