Have You Ever Heard of Keyword Research?

When I say the term “keyword research” to people, I usually am met with a puzzled expression. Definitely part of my industry’s jargon, keyword research actually plays an important part in all of our online lives.


Google pays attention to your keywords. Most of us search Google every day.

Do I have your attention now?

Let’s define what a keyword is. What do I mean when I say “search query”? Think about when you go to Google Maps and type in “hairstylist, palm city”. Or when you are looking for a real estate agent.. do you type in “realtor st lucie west” or “real estate agent tradition”. All these search queries you type into Google are called keywords.

Keyword research is something that can be conducted to analyze the millions of search queries going on in Google every day. So why should you care about what people type into Google? Because if you can determine what the most popular keywords are, which keywords are the most competitive, in just what order people type in those keywords and what time of the year they search for a keyword, you can drive more traffic to your business. However, keyword research doesn’t apply to just businesses. Think about the benefits if you could use keyword research to drive more people to your soccer team for donations, social club for a fundraiser or non-profit for an educational seminar. If you happen to have an online presence (such as a website or landing page) for any of these things, you can use keyword research to help drive more traffic to your cause.

How do you conduct keyword research?

Google provides a free tool to allow you to conduct keyword research. However, there is a catch. You have to sign up for a Google AdWords account before you can use their tool. What is Google AdWords? It is the engine that drives their advertising. You don’t have to run a Google ad in order to use their free tool, but you do have to setup an advertising account. Simply visit google.com/adwords. Once you setup an advertising account, you can access their Keyword Planner tool. This Keyword Planner tool will give you all the information you desire about a keyword, such as how much traffic it gets on a monthly basis in the United States, how much competition it has from other advertisers and what time of the year the keyword is most popular.

So why is keyword research important to you?

Keyword research can make all of our lives simpler. Since you know Google is tracking your search behavior, you can use this free tool to make your searching more productive. By knowing which keywords get the highest traffic, you can be more efficient in finding what you are looking for. And, if you are studying for a paper, trying to drive more traffic to your cause or business or just trying to get awareness for a petition, it can be very helpful as well.

Is All of Your Data Secure on Facebook?

manage social media port st luciePew Research Center states that 71% of all internet users use Facebook. That’s pretty much 3 out of every 4 people. With such a large community online, security has to be a concern.

So how keep your data secure on Facebook? Here are some tips to follow:

  • Only connect with people you know on Facebook. If you are new to the network, friend requests will come flooding in. Make sure you know each person you allow to connect with you. Spammers and criminals depend on people who blindly accept friend requests.
  • Lock down your privacy settings. It is possible to only allow your friends to see posts you make, photos you share and phots you are tagged in. You just need to make sure your privacy settings are setup correctly. Next to the notifications button on Facebook (the icon that looks like a world), hit the icon that looks like a lock and click on “Privacy Checkup”. Make sure every setting is only set to either “only me” or “friends”. I strongly recommend you use “only me” for your phone number, home address and email.
  • Limit the apps that allow access to your Facebook account. Games such as Farmville and Candy Crush, other social networks such as Twitter and even search engines such as Bing use “Facebook Connect” to login to their platform or website. Limit this as much as possible. These games, social networks or search engines can gather the personal information you have put into Facebook and sell it to other third parties. It is always better to just create an account with them, rather than let them use and have access to your Facebook information.
  • Make sure you ask your friends about their privacy settings. You might have taken the time to adjust all of your privacy settings, but if your friends have all of their content open to the world- that exposes you! If they tag you in a photo, share your post or comment on your post, their lack of privacy settings can allow strangers to see photos or personal information you have shared with your community of friends. If you have a friend that prefers to leave their privacy settings open to the world, ask them to please not share your posts or tag you in their posts.

Why is all of this important? This is the holidays when we are spending time with our family and friends and posting about it. How easy it that for a burglar (whom you could have inadvertently connected with via a blind Facebook friend request) to know that you have just received a ton of Christmas gifts (per the gift post you just made) and that you will be out of town visiting family (per the location post you just made)! I don’t want to discourage you from enjoying social media during these holidays, just be smart about what you post and who you connect with.

Social Media Marketing: Just One Part of Your Internet Marketing Toolbox

social media port st lucieWhen it comes to social media, that statistics are staggering. Just take a look at the amount of active users these social media networks reach worldwide:
• 1 billion Facebook users
• 300 million Instagram and LinkedIn users
• 230 million Twitter users
• 100 million Pinterest users
With such large platforms, it can be said with certainty: ANY business can get much needed exposure on social media. If you are a business, organization or non-profit out there, social media can be a powerful tool to help drive exposure and growth for your business or cause. You have probably heard wonderful success stories business or organizations have experienced from social media. However, as with anything, you have to do it strategically.

How is social media done correctly?

  1. First, you need to have something to sell, promote or educate about. This sounds simple enough, but being concise is key. On the internet, you have about 10 seconds to make an impression with people and communicate how you are going to solve their problem or provide their need. Work on that 60 second elevator speech and use it across all platforms.
  2. Second, you need to know what people are looking for. Makes sense right? How can you provide a need or solve a problem if you don’t know what people are searching for? You can actually conduct research on search terms, or “keywords”, to see what time of year people look for things ( as an example: Christmas trees in December) and how many people are competing for that particular search phrase. This information can drive all of your activities on the internet, from editorial calendars to content on your website.
  3. Third, you need to have “home” on the internet. If you are going to promote a business or organization, you need to provide a place where people can learn more about you. You can’t go waving your banner on social media without a place for people to learn how they can buy from you or support your cause. Think about it from this perspective: you can’t sell a home on the real estate market without having a home to sell first, correct? Same concept for a website.

As you can see, there is some foundational work that has to be done before you can truly start promoting yourself on social media. Having these three components in place will make it easier for people to find you and will make you more credible to encourage those purchase decisions. My overall recommendation is to put together an internet marketing plan with these components before you start promoting yourself on social media. There are a lot of options available to you in your social media toolbox, and starting off with these three things will get you off on the right foot!